Present Situation and Prospect of Reflective Film Industry

As an important new material industry, the development of reflective film industry is of great significance for ensuring traffic safety and creating green traffic. It has been listed in the Catalogue of Industries, Products and Technologies Encouraged by the State.

　　For this emerging industry, the huge market is both happy and worried. The good news is that the industry has a bright future, but the worry is how to end the current disordered competition as soon as possible and achieve a healthy sustainable development. As a new material industry, in recent years, the price of reflective film has not risen at the same time in the context of food price rise, oil price rise, steel price rise, and artificial price rise. Even in 2011, when the average price of raw materials of reflective film rose by nearly 40%, the price of reflective film did not rise but fell, which has to attract the attention of the * industry.

　　At present, the mainstream supplier brands of reflective film in China include 3M, NXI, Aili from abroad and DOMING, Tongming, Haichuan, etc. from home. Reflective film originated in the United States in the late 1940s, and began to be used on the roads in China in the 1980s. In the 1990s, China began to produce reflective film. After entering the 21st century, the industry has developed by leaps and bounds, and has become a new industry with extensive social benefits in China and an important position in the world. However, due to the weak equipment manufacturing and chemical industry foundation in China and the long-term technical blockade abroad, although domestic reflective film manufacturers have made great progress in medium and low-end products, they still lag behind their technically advanced counterparts in the high-end product field. The domestic high-end product market has not been broken by some foreign companies.

　　Reflective film enterprises are basically in a state of independent and disorderly competition, and "smoke of gunpowder" pervades the reflective film market in China. Although some entrepreneurs have the desire to realize information openness and win-win cooperation, it has not yet been realized. Who is willing and able to take the lead in breaking through this fence, turning hostility into friendship, and promoting industry development, enterprise development, and benefit the country and the people through benign competition? This report attempts to explore these issues.

　　The Past: The Hard Road of "Market for Technology"

　　In the early days of reform and opening up, in order to speed up development, China continued to use preferential policies to attract foreign capital and introduce technology, which was the prevailing "market for technology". The main goal of the "market for technology" strategy is to open the domestic market, introduce foreign direct investment, guide the technology transfer of foreign-funded enterprises, obtain foreign advanced technology, and finally form China's independent R&D capability and improve China's technological innovation level through digestion and absorption.

　　The national strategy is like this, and the reflective film industry is no exception. In the early 1980s, the Chinese government began to realize the importance of road traffic signs for traffic safety and decided to promote the construction of road traffic signs. However, at this time, all reflective film products used in our country rely on imports, most of which are products of 3M Company. 3M Company only sets up a sales organization in China and does not set up a research and development and production organization, so it is difficult to exchange foreign advanced technology with the market, but the economic cost is huge. The reporter learned in the interview that in the 1980s, 3M products were sold to China for more than 1000 yuan per square meter, In terms of price alone, it has now dropped nearly 10 times. What's more, the use value of 100 yuan at that time was almost equal to 1000 yuan or even higher now. Based on this calculation, the price of 3M products dropped nearly 100 times.

　　Concept: * what is suitable is * good

　　"The reflective film market has been subdivided, so different types of reflective films should be selected according to different needs based on the actual situation. Therefore, when selecting reflective films, it is not necessary to choose * expensive ones, but * appropriate ones. The key to selecting reflective films is to use products of different grades to achieve * good adaptation effect, i.e. * good interpretation, according to different roads and signs. For example, some highways use high-strength grade as the base The first grade film is used to make characters, which not only avoids the disadvantage of glare caused by using the first grade film to make the bottom and characters, but also achieves the goal of bright characters and substantial cost saving. In short, it is economical and practical.

　　Science and technology: reflective film technology needs to be further improved

　　In the interview, the reporter learned that these enterprises have special R&D centers and attach great importance to scientific research. But different from the general industry, the development environment of reflective film technology needs to be cultivated. The research of reflective film needs to have optical knowledge, color knowledge, polymer knowledge, organic chemistry knowledge, inorganic chemistry knowledge and chemical engineering knowledge. After mastering these knowledge, we can master them through continuous work.

　　Standards: establish scientific standards and improve execution

　　The Secretary General of the International Electrotechnical Commission pointed out that "standards are the universal technical language in the world. Standards play a dual role in international trade. Standards can break down technical barriers, but in the current situation of increasingly fierce competition in the international market, developed countries have made standards become new technical barriers. If they do not participate in the formulation of standards, they can only passively accept standards and always be prepared to suffer from standards."

　　In terms of improving the implementation of standards, first, we should strengthen the testing, and establish a period system, for example, testing some products that have been used for 3-5 years or 10 years; The second is to establish a high-quality certification mechanism, so that your really good products can obtain certification certificates and enter the market smoothly, while your bad products cannot obtain certification certificates and are difficult to enter the market.